Job Description

The Marketing Manager will primarily be responsible for developing and managing the regional marketing strategy in the Sub-Saharan Africa (SSA) region supporting the overall commercial revenue target of Journals and Researcher services. Your primary responsibility is to protect and grow our Open Research / Open Science revenue in the sub Saharan Africa region and to be an advocate for Taylor & Francis Group’s expanding Open Research programs and initiatives. The role reports to Marketing Head and will work across teams to drive go to market strategy and implementation. Responsibilities : • Driving Open Research Revenue through engagement with key prospects within the SSA market • Responsible for marketing Journals by planning and implementing effective marketing strategies with the aim of achieving authorship goals and contributing to a profitable, commercial business in Sub-Saharan Africa Region. • Drive marketing activities to drive our penetration in Sub Saharan Africa regions across journals, and other research solutions. • Building relationships with key institutions, funders, and research centers to build protect revenue with a specific focus on new business • Engaging with stakeholders externally to promote Taylor & Francis Group’s position in the Open Research community through conferences and presentation opportunities, supporting colleagues internally with Open Research expertise across the business • Conceptualize & curate workshops, talks, webinars and other researcher engagement tactics • Develop effective data analyses and messaging best practice to identify, segment, inform and attract the high impact researchers. • Aim to understand the needs of researchers, and opportunities, to develop profitable revenue streams for the organization. • Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to regional growth objectives • Engage with internal stakeholders within team, across various departments to drive seamless marketing management and be a spokesperson of SSA region.

Company Profile:

Salary:

Industry: Any / Others

Functional Area: Marketing

Role Category: Manager ( Staff supervisor)

Employment Type:

Keyskills