Senior media executive

Senior media executive

Job Description

  • Determine the best media outlet mix for promotional strategies.
  •  Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards).
  •  Optimize advertising strategies for varying audiences and channel.
  •  Design and review advertising budgets in collaboration with the Marketing Director.
  •   Negotiate with media channels to close competitive deals.
  •   Prepare additional promotional projects to support new product launches.
  • Create new campaigns to reach a broader audience.
  •  Ensure a cohesive advertising message across campaigns.
  •  Build long-term relationships with media influencers to promote our brand Requirements.
  •  Proven work experience as a Junior Media Executive, Media Planner or similar role.
  • Knowledge of different types of media channels.
  •  Demonstrable experience with building effective advertising campaigns.
  • Familiarity with digital marketing.
  • Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS).
  • Experience with budget planning and KPIs .• Ability to manage and combine data.

Company Profile:

Salary: Not disclosed

Industry: Advertising / PR / MR / Event Management

Functional Area: Marketing

Role Category: Others

Employment Type: Full time


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