To establish and maintain positive customer relationships, plan and deliver an effective marketing strategy and monitor the progress of new and existing products; as well as provide operational management support on a day-to-day basis.
Prepare annual marketing plans and strategies for liability generation to enable Relationship Officers achieve targeted growth objectives.
Develop and obtain approval for annual marketing plans and strategies for designated product ranges to enable achievement of targeted growth and profit objectives.
Monitor and control business office income and expenditure to ensure profitability.
Recommend the creation of risk assets to increase business office profitability.
Visiting business customers and attending meetings.
Representing the bank within the wider community.
Contribute to the effective launching of new products to ensure favorable market response and optimum build up revenue.
Facilitating, establishing and maintaining effective relationships with new and existing customers.
Evaluate market research and competitor analyses in order to formulate marketing plans and strategies.
Assuming overall accountability for branch expenditure on products on products and services, such as the administration of consumer lending, current account
transactions, overdrafts, credit cards and personal loans.
Industry: Banking / Financial services / Broking
Functional Area: Banking / Insurance
Role Category: Financial Analyst